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We are now Goodmiles Running Company!

From the moment we can walk, we can’t wait to break into a run. Running is as natural as breathing. It’s freedom, joy and exhilaration. It’s a feeling we never outgrow.

Your miles may be flat or hilly, sunny or drizzly, balmy or frigid. They may be in the solitude of a back trail or in solidarity at a crowded fundraiser.

Whether you’re running around the block or training for a 10K, we welcome every runner and walker. And we’ll prepare you for the steps ahead. With our top athletic shoe brands, staff expertise, and commitment to community, we’ll help you get the most out of every mile. Because we believe every mile can be a good mile.

Welcome to Goodmiles Running Company.

In 2002, New Balance Milwaukee was introduced to the Stan’s Fit For Your Feet collection of stores. And has Wisconsin’s largest selection of New Balance shoes, clothing, socks, and accessories for men, women, and kids. 

Goodmiles Running Company continues that tradition and also adds more options with great shoes, apparel, and gear from Hoka, On, Brooks, Saucony, Altra, Topo, & more. As part of the family-owned company at Stan’s, Goodmiles Running Company combines the best of New Balance and other brands’ cutting-edge technology with Stan’s award-winning customer service. Our Fit Experts are in-store to offer you a one-on-one foot and gait analysis, custom shoe and insole recommendations, and expertise on everything New Balance, Hoka, On, Brooks & more. Stop in at either of our two convenient locations to browse our full selection, or shop limited products online today!


Offers at Goodmiles Running Company

Valid on Select Styles In Store and Online!

New Balance Milwaukee Semi-Annual Clearance Sal. Save up to 50% off select shoes, apparel, and accessories

Get a Specialized Fit

Our state-of-the-art Volumental scanner uses a set of specialized cameras to capture 12 precise data points to construct a 3D image of your foot. Measurements like foot length, width, volume and arch height help us fit you in the best shoes and insoles for your needs. Schedule your FREE scan or just walk in.

Replace Your Old Shoes

Do you need new shoes? Probably. The breakdown of shoes typically occurs anywhere between 300-500 miles or 4-6 months, whichever comes first. Bring your shoes in so our team of Fit Experts can offer a FREE 3D foot analysis, examine the wear patterns of your current shoes and inserts, and listen to your needs to find the best options for you!

Stay Ahead of the Trends

As part of the New Balance Milwaukee and now Goodmiles Running Company family, you’ll be the first to know about new releases, running tips and inspiration, and exclusive deals.  With new arrivals in shoes and apparel coming in regularly, you’ll always be on top of your shoe game.

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Why Goodmiles Running Company?

Click here to find out more about Goodmiles Running Company